07 · Colophon
About
The market is crowded with tools that post. Planable is strong on collaboration. Loomly on planning. Hootsuite and Sprout cover the pipe. Briefgrid does not try to win that race feature for feature. The opening is the missing middle: client-specific intelligence joined to the whole lifecycle.
Client knowledge → strategy → ideas → production → approval → performance → learning. That is the OS. The calendar is the hub because the month is where agencies actually live. The Brand Brain is the differentiator because a caption with no memory of the brand is just inventory.
Three rooms share the typeset: this site, the agency platform, and the client portal. Fraunces for headings. Asap Sharp for the work. Wine for the signal. No purple fog, no generic sans that could belong to anyone.
Built as a multi-tenant system. Every query scoped. Every client a closed brain. The public site you are reading is the frontispiece; the desks are elsewhere: agency on one origin, client on another, API beneath.

